About The Nēdl
Founded on the principle that great fashion should be simple, accessible, and timeless. The Nēdl represents a return to essentials—carefully curated pieces that form the foundation of any wardrobe.
Our Story
The Nēdl began with a simple observation: most people wear the same 20% of their wardrobe 80% of the time. These pieces are the reliable essentials—the ones that fit perfectly, feel amazing, and look effortlessly put-together.
We decided to build a brand around these essentials. We source the finest materials, collaborate with skilled manufacturers, and maintain uncompromising quality standards. Each piece is designed to be versatile, durable, and timeless.
The Nēdl is for everyone who values quality over quantity, substance over trend, and authenticity over pretense. It's a return to what matters: timeless pieces that work.
Our Values
Quality First
Every piece is crafted with meticulous attention to detail and premium materials.
Sustainability
We prioritize ethical manufacturing and environmentally responsible production.
Timelessness
We create pieces designed to last beyond trends—investments, not disposables.
Accessibility
Premium quality should be attainable. We offer exceptional value.
Crafted by Experts
Our team brings decades of combined experience in fashion design, manufacturing, and sustainability. We're passionate about creating pieces that matter.
Hasti Bhungaliya
Founder
Pratham Vithnai
Production Head
Ready to Build Your Essentials?
Start your collection with The Nēdl's curated essentials
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